![Maison Kitsuné Spring-Summer 2023: Explore Everywhere - Photo Anton Gottlob - Courtesy of Maison Kitsuné](https://www.adversus.com/magazine/wp-content/uploads/2023/04/Maison-Kitsune-and-Hotel-Olympia-Le-Tan_Campaign_Anton-Gottlob_hp-1024x576.jpg)
To celebrate its arrival to the city this April, the brand presents ‘Sweet Souvenirs’, a story by Maison Kitsuné and Hotel Olympia. Through a playful exploration of Parisian clichés photographed by Anton Gottlob – candy-coloured poodles and supersized macarons offer the cues for a collection which subverts notions of vacation kitsch.
The trademarks of tourism are translated into a complete summer wardrobe with a tongue-in-cheek energy.
![Maison Kitsuné Spring-Summer 2023: Explore Everywhere - Photo Anton Gottlob - Courtesy of Maison Kitsuné](https://www.adversus.com/magazine/wp-content/uploads/2023/04/Maison-Kitsune-and-Hotel-Olympia-Le-Tan_Campaign_Anton-Gottlob_01_resize.jpg)
For Spring-Summer 2023, Maison Kitsuné presents a campaign in three parts – an immersive adventure through their universe, stopping in three destinations: an otherworldly utopia, a fantastical outdoors, and an imagined cityscape.
From January to April, follow Maison Kitsuné in its exploration of everywhere, liberated from the confines of reality: a world which deserves to be discovered, and which showcases the irreverent ease, optimistic outlook and utilitarian practicality which define the brand.
![Maison Kitsuné Spring-Summer 2023: Explore Everywhere - Photo Anton Gottlob - Courtesy of Maison Kitsuné](https://www.adversus.com/magazine/wp-content/uploads/2023/04/Maison-Kitsune-and-Hotel-Olympia-Le-Tan_Campaign_Anton-Gottlob_04_resize.jpg)
The clothing proudly resides in each destination: amongst the outsized cacti of a rainbow-tiled meadow; the clifftops of a great outdoors; the centre of a city.
![Maison Kitsuné Spring-Summer 2023: Explore Everywhere - Photo Anton Gottlob - Courtesy of Maison Kitsuné](https://www.adversus.com/magazine/wp-content/uploads/2023/04/Maison-Kitsune-and-Hotel-Olympia-Le-Tan_Campaign_Anton-Gottlob_03_resize.jpg)
In each space, the collection expresses a different part of its personality – from the playful sensibility expressed in a hedonistic utopia, to an adventurous pragmatism suited to a natural vista.
This is a poetic celebration of escapism and exploration, from the country to the city – and the places in between. A brand defined by its consistent curiosity about the world, and its ability to adapt to every environment, Maison Kitsuné finds its home everywhere.
![Maison Kitsuné Spring-Summer 2023: Explore Everywhere - Photo Anton Gottlob - Courtesy of Maison Kitsuné](https://www.adversus.com/magazine/wp-content/uploads/2023/04/Maison-Kitsune-and-Hotel-Olympia-Le-Tan_Campaign_Anton-Gottlob_02_resize.jpg)
This April, discover the third and final stop of the Maison Kitsuné journey. Destination: Paris
The collection will be available from April 12, 2023 in store and online at maisonkitsune.com