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In cooperation with Trendystyle.ASIA

Make-up trends 2014

Interview with Nami Yoshida, Makeup Artist

"I can see that strong eyebrows are still the trend of this season. In particular, the eyebrows seen at the Celine show are very individual and outstanding. On the other hand, the bleached eyebrows seen at the Miu Miu and Prada shows seems to be a new trend for Spring Summer 2014."Asian make-up trends summer 2014

Nami Yoshida Makeup Artist
Nami Yoshida Makeup Artist

In this interview we will talk to Nami Yoshida, makeup artist, and she will explain us the latest makeup trends, with a special focus on Asian makeup trends, as usual. We will ask Nami to help us identify the most important trends, but we will ask her also about product and skincare advice.

Born in Japan, Nami Yoshida studied make up in Tokyo, and she moved to London in 2010, where she started assisting. After assisting for a few years, she started as an independent makeup artist, and now her editorial clients list - a very long and qualified one - includes Wonderland, Wallpaper, Dazed & Confused, Double, just to name a few. Nami is currently represented by The Book Agency in the UK.

Can you tell us which are the makeup trends from the current season (Winter 2013 2014) which in your opinion will continue into the Spring Summer 2014 season?

The main trend for Spring Summer 2014 is minimal make up, but also very strong at the same time. The goal is to keep the skin very fresh and healthy, and to bring the attention to eyes or lips.


Strong eyebrows are still the trend of this season

I can see that strong eyebrows are still the trend of this season. In particular, the eyebrows seen at the Celine show are very individual and outstanding. On the other hand, the bleached eyebrows seen at the Miu Miu and Prada shows seems to be a new trend for Spring Summer 2014. Also bringing pale color, or chemical color on the lips are the new trend, as seen on the Fendi and Peter Pilotto's catwalks. Especially for Asian girls, bleached eyebrows make us very strong and powerful.


Bleached eyebrows - Korean top model Soo Joo Park with bleached eyebrows

Which are the most important new makeup trends you see coming for the Spring Summer 2014 season?

Bleached eyebrows, pale or chemical lip colors.


Chemical lip colors at the Milan Fashion Shows

Can you tell us what makeup are you wearing today, and - if possible - give us a brief explanation on how to 'copy' your makeup look? :-)

For myself, I am wearing lots of mascara, and smudged eyeliner using same mascara from M.A.C Extra Dimension Mascara. This is really an amazing product!

And when I want to have more dramatic eyes, I sometimes add Givenchy celestial black to my eyelids.

The must-have beauty product for the Spring Summer 2014 season, the product every girl and every woman should always bring in her purse is...

M.A.C Extra Dimension Mascara. I use this as mascara, eyeliner, for my eyebrows! Very simple!

Beauty and skin. How to obtain a flawless beautiful skin with the right use of the right makeup products? What is your personal advice?

Go to the nearest store and choose the right color of foundation and concealer. And daily skincare is very important. I use Huile Végétale d'Argan oil for nightcare and Dermalogica for daycare.

Nami Yoshida
http://www.namiyoshida.net
http://thebookagency.co.uk
instagram: namiyyy

ADVERSUS in cooperation with Trendystyle.ASIA


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