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John Varvatos backstage at the Milano Fashion Week

John Varvatos

One or our most regular interviews backstage, during the men's fashion week in Milano is the interview with John Varvatos, absolutely one of our favorite fashion designers. Favorite for many reasons. For his style of course, his class and the way he can keep his collections always on the edge, never too extreme but always one step aside from 'mainstream' fashion.

Add to this the fact that he loves rock music and rock is always in his collections, and in his campaigns. As the most recent campaign featuring the Greenday, the legendary rock band. Rock is absolutely in John Varvatos' DNA.

We met John in a very busy and crowded backstage, a lot of people as usual, well coordinated by the press office staff. John is walking around, quiet, looking at the details, giving some indications, making himself available for journalists and video interviews. We started talking about our personal secrets to get and keep in good shape, we ended up talking about his latest campaign...

Why the Greenday for the new John Varvatos campaign?
Well, number one I am a big fan, you know, we have always been doing kind of classic iconic rock artists in our campaigns… and Greenday always had an amazing style, their music transcends many generations, globally everybody knows them and they love our clothes, they were wearing our clothes, it just came and worked out fantastic and I am thrilled, I think they look amazing.

Why do you keep showing your collections in Milano?
Because this is where menswear really is in the world. This is really where the home of real design for menswear is, in Milano. If it was in New York I would love to show it in New York, but it is here in Milano, so I show my collections here.

Just two words to describe your fall winter collection for 2012 2013?
Two words… they are… artisan, and modern. So it is old world mixed with a modern edge.

Your best wishes for 2012 for yourself…
To spend more time with my family. My wife is here in Milano, she came first time in three years for the show, because we had a little baby. It is the first time she comes. I want to spend more time with my family, because I travel so much…

Alessio Cristianini for Adversus