Eugene Souleiman, one the best hair stylists in the fashion world, talked to us and explained the hair styles he created for the Vivienne Westwood Men’s Show in Milano (AW 2016 2017). Enjoy the video interview (or read the interview below) and copy the look.
We are backstage at Vivienne Westwood. I wanted to create quite a raw, quite a textured kind of feeling to the hair, almost the feeling of if someone was in the dessert, the hair would be worn out by the wind, by nature, by the forces. Something really quite raw, and cool looking. Whatever that means…
There is a lot of texture in the collection, a lot of color. And there is the make-up actually which is quite unusual. I really the idea of it. It is like eyelashes, fake eyelashes, and also nails. So I wanted to do something more masculine, more tough, more raw, just to play with the contrast, and the textures in the collection.
So my look is very beautiful, and very broken and very cool. It has nothing to do with looking perfect or like in the saloon. I have been using a lot of products in the hair. To start off I really wanted to bomb the texture of the models’ hair up. Like it is more of what it was, make it more chaotic, make it more angry also. And tougher.
We sprayed a leave-in conditioner by System Professional Wella on the roots of the hair just to give it that three-, four-day old kind of unwashed feeling where the roots are shiny, but not too shiny, a kind of satin shine, and it feels a kind of dirty. Afterwards we sprayed a product called ‘Sugar Lift’ [Wella Professionals] that gives you the feeling of bleached hair. When you touch bleached hair, and you move it, it stays exactly where you put it. That is what we did.
We threw the comb away, we threw the blow dryer away, we threw the brush away. It is something more angrier, rawer, cooler. All the guys have very different lengths of hair. Some guys have very short hair, some guys have long, kind of cave man hair, which we make it look even more like a cave man.
So really, it is about the hands, massaging the hair, loosening it up, and just generally give the guys the feeling like they could be in a band, and they have been performing and are now off-stage. That is the real feeling.
For me, being English, Westwood is someone who I have grown up with, she is someone who is part of my culture. I can always remember buying my clothes at the time. They were the first designer clothes that I ever bought, and I still love them and I still wear them.
So I really like the sensibility of the Westwood world. I get it all. For me it is an honor to do this show. And I really wanted to do something that looks super, great. I think this looks really well with the collection and everyone seems very happy with it, and I think for me it is really about stepping back a little bit and just doing something that is appropriate. And this to me feels very right.
Thank you, Eugene.