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Make-up trends 2010

Adversus meets Mac top make-up artist Gordon Espinet during the Fashion Week SS 2010 in Milano. Espinet explains us the main make-up trends and moods for spring/summer 2010. The make-up is going to be 'cool and effortless'. (Photo: Backstage Fashion Show Ermanno Scervino Summer 2010)

Effortless make-up
'I think that there is a sense of make-up for the coming season that looks 'effortless'. It is not about a lot of make-up but it's all about a lot of impact.' Last season we saw a lot of smokey eyes, well defined lips and constructed looks. 'This season it is more like having one single product that stands out', explains Espinet.

Cool and simple
Effortless make-up with a strong impact. To reach this effect we focus on one element in the face. 'Whether it is a bright lip or a strong eye, or a liner. The idea of make-up being glamorous at all costs is gone. It is more make-up with the focus on cool, on simplicity. The make-up for 2010 is cool but strong', says Espinet.

'It's weird', adds Espinet, 'that Milan this season seems to be the city of lips. I say weird because when I think of Milan, I think of it as the city of eyes. Everybody usually uses dark make-up in the Italian fashion capital. But there has been something going on. A lot of designers focused on lips this season.'

Strong women, strong faces
Lips or eyes, at the end it's all about a mix of impact. 'I think of the women in Helmut Newton's photographs. They are tough and strong, but not really made-up. But they stand out because they have great lips, intense eyes. Or think of the photographs of Steve Hiett in the 80's. It is really about leaving the girls look like themselves with this element of something going on on their face...

Adversus
January 24th 2010