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Photo Courtesy TONI&GUY

Hair trends Spring Summer 2011 from Asia

"Hair colours this year are very much catwalk inspired trends and palettes as well, with lots of highlights and texturing. For example, a lot of bleach blonde with pink or gray highlights can be expected.

Hair trends from Asia, from South East Asia in this case because this time we talk to TONI&GUY Singapore and Malaysia.

Everybody knows TONI&GUY, one of the most trendy brand in the world of Hair Styling. We asked their experts about the latest hair trends for the Spring Summer 2011. We talked about trends, new ideas for hair styling, color, hair care and styling products… here what they told us.

Which is the main and most common hair trend we will see - in your opinion - for the spring summer 2011 season in your country, and in Asia in general?
TONI&GUY are seeing a multitude of new lengths and shapes this year with either vigorous texturing to create a rebellious finish, or more futuristic undertones in graphic short cuts.

Photo Courtesy TONI&GUY

This all points to a fresher approach to length and a fusion of styles with shorter crops paired with longer fringes, or graphic fringes with futuristic bowl cuts; last seasons' bob has now grown out to a fresh shoulder length with lots of texture throughout the cut. TONI&GUY Singapore and Malaysia have seen an increasing amount of shorter length styles.

The PIXIE look is all about the internal texture and layering of the hair that is cut to fall naturally around the face. "Texturing the hair to create a slightly grown out softness to the style is the aim and feel of this particular look", explains William Wong, Style Director at Patent House KL. This portrays a very natural look, with a slightly urban and edgy undertone.

And the most original trend, if somebody dares to be different, but also wants to follow the trends?
Last year saw a slight edge in classic cuts, while this year's cuts and colours are very strong with inspirations drawn from high fashion. The styles are completely innovative and individualistic, with new layering techniques, silhouettes and colours emerging at London Fashion Week 2011, where TONI&GUY UK were yet again invited to be the official hair sponsor. ?

Where do the most important influences come from, in your country, right now when talking about hair trends?
International runway trends, Fashion, Music and our own TONI&GUY Project 10 Collection this year. Inspiration is drawn form high fashion, couture and street style sources, integrated into a unique and wearable collection that encompasses a multitude of lengths and shapes.

Photo Courtesy TONI&GUY

Color. Is color an option and eventually which are the most trendy hair colors for the spring summer 2011 season?
Hair colours this year are very much catwalk inspired trends and palettes as well, with lots of highlights and texturing. For example, a lot of bleach blonde with pink or gray highlights can be expected. Colour this year is very expressive in a variety of vintage hues with futuristic undertones with rose golds mixed up with reds for lighter tones, and dark red-browns and violets for darker tones. This year will be seeing a move from classic colouring, just like the cuts, into lots of texture, adding some iconic pop culture into the grunge cuts.

Can you give your comment on the following items, when talking about hair trends for Asian women for the Spring Summer 2011 season? (in or out, try them or avoid them, and most of all… why?) BOB - Fringe - Layers - Crop - Color
TONI&GUY firmly believe in placing great emphasis on client service and in-depth consultation to ensure that each customer is given the best advice to suit their individual needs. Our expertise encompasses personalized looks to suit the client's features, hair type and lifestyle by providing defined cuts and colours. We will suggest the latest 2011 trends to our clients and try and incorporate aspects of them into clients new styles, whether it be a fringe or colour which is adapted to each person as everybody is an individual ! ?

Photo Courtesy TONI&GUY

Which are the most important products every girl and woman should use in order to take good care of her hair?
TONI&GUY strongly believe in a client taking good care of their hair and protecting it from external factors (weather, pollution, water, etc) that might damage it. An important aspect of this care is by using professional salon and homecare products, that are personally reconmended to suit a clients hairtype etc We strongly recommend applying a moisturizing hair treatment once a month, either at home or in the salon. TONI&GUY have recently launched the latest revolutionary customized System Professional Alchemy treatment, that focuses on the concerns of each individual with a tailor made solution to meet every person's needs. ?

And what about the most important styling products?
Sebastian Professional 'Potion 9' is a wearable styling treatment that uses its active ingredients to help restore the natural condition of your hair. It enhances manageable styling and leaves hair with renewed shine. This product can be used daily and acts as a protective treatment to style and condition your hair from within.

Alessio Cristianini for Adversus

We thank TONI&GUY SINGAPORE MALAYSIA